1Max was Showmax based channel home to variety of locally produced and international content such as The Real Housewives, Youngins and Adulting. Since it's inception, several media outlets including myself had suspected that something was amiss about this channel.
Usually with new channels, MultiChoice tends to give them a lot of press but that wasn't the case for 1Max. Everything was just pieced out at the final moments of 1Magic and while South African consumers were able to access these shows for an additional year most African countries weren't - January or March 2024 was the cut-off.
Lower tailored consumers in South Africa alongside various consumers in other African countries need Showmax to access international shows on M-Net. All that is left on DStv is reruns of Everybody Hates Chris on Comedy Central and Keeping Up With The Kardashians on E! as media companies are optimising for streaming.
MultiChoice sees the 1Max axing as a win for DStv Compact consumers who will have access to Adulting, Youngins and Tracking Thabo Bester. With 1Max these shows would come on a few months or weeks after Showmax with Mzansi Magic that's 6 months if not longer.
This agreement is not a complete win as Compact+ consumers are left with one less channel and 1Max very much like M-Net was meant to build up the subscription. Now that's gone, consumers won't feel it's necessary to hold onto their subscriptions as channels come and go while others downgrade as they start offering little value.
As for M-Net, whose to say it will remain like that for all we know that could be merged with Showmax as MultiChoice feels it's not competitive enough I mean look at SABC 3 even a channel like Mzansi Wethu has more viewers.
Getting back into streaming, Disney had closed a number of its channels across the world for Disney+ so how long will it be till Disney Channel or any other channel on DStv closes in favour of streaming. Netflix had snatched the rights to WWE which is likely to exit SuperSport once it agreement expires in 2027.
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