Noggin Will Cut The Ribbon On Its Nogginville World Next Month
Nickelodeon’s Noggin streaming app is looking to make learning more personal and help kids build real-life skills with its new game world Nogginville, which launches in early December. In Nogginville, kids can explore different locales from the Nick universe, play mini-games and meet their favorite characters. It’s launching with 15 different learning games (shopping for groceries and doing basic math to calculate the total, for example), Nick Jr. characters and avatars, branded locations and videos (some of which will be interactive). And the plan is to eventually expand the offering with additional branded locations and characters, including more Nick IPs and also potentially third-party brands, says Noggin EVP Kristen Kane. The key goal behind Nogginville is to provide a more personalized learning experience that kids can control themselves, says Kane. Noggin has to compete with numerous kids edutainment SVODs also in the market, plus it has to stand out from other streami
