Earlier this year, Star India replaced the Star branding across UK/Europe with Utsav leaving Vijay TV as the only brand in South Africa, Middle East and Singapore to use the Vijay design to avoid clashing with the Star branding that's been rolling out internationally through Disney+.
According to Senior Vice President and Business Head, they want to celebrate positivity and energy reinforced through our loved characters. The Utsav logo, infused from the Star logo, signifies stability and progress while the trademark swoosh pays homage to the insurmountable human spirit.
Since Utsav was introduced, several queries have been filed regarding the rest of the Star channels in Africa and each time they've always redirected the media to the UK/European market since the changes were only applicable to them.
After much anticipation, it seems as if Star India got the rights to use the Utsav branding for the rest of their channels in Africa as they've seemingly been tested through Intelsat 20 on both DStv and StarSat.
On an interesting note, Star Life is the only channel that hasn't gotten the Utsav branding so I'm guessing the change will come to affect near September since it is the channel's birth month - perhaps the channel will be called Utsav Life or use an alternative name Life OK and add the triangle star-infused logo.
Speaking of Star, FOX has been adding a ton of content from there and their upfront in May was very weak in regards to new content so I'm guessing that the rebrand will happen will happen in October which coincides with the closure of more Disney Channels in Asia, Germany, Australia and New Zealand.
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- tvN working to become a permanent brand in Africa
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