x-thread://421541147/-7819315038737712006#m_-7912853536049043226_ Entertainment Inside Us: Is Star Plus, Star Vijay And Star Life In South Africa And The Rest Of Africa Following Europe By Taking Down The Star Branding?

Tuesday, 19 January 2021

Is Star Plus, Star Vijay And Star Life In South Africa And The Rest Of Africa Following Europe By Taking Down The Star Branding?

The news of the Star brands demise came at the end of 2020 through Netherlands. There's no details as yet on whether it will affect Star India in general.

It's been confirmed that all the Star TV channels in the UK & Europe, will rebrand from Friday 22nd January – the channels will be rebranded to:

■ Star Plus HD will now be Utsav Plus HD (Sky 705, Virgin Media 803, Yupp TV)
■ Star Gold HD will now be Utsav Gold HD (Sky 717, Virgin Media 801)
■ Star Bharat will now be Utsav Bharat (Sky 704, Virgin Media 802, Yupp TV)

The Star branding isn't completely dead besides India it will be used as an international adaptation for Hulu as a standalone service with some launching a dedicated channel for it on Disney+. It's even a placeholder for the FOX branded channels.

Gaurav Jandwani, Senior Vice President & Business Head (UK, Europe & SOUTH AFRICA), “As much as the past year has been challenging for all of us, it has equally brought out a sense of gratefulness and celebration for all things positive. To reiterate this sense of optimism, it gives me great pleasure to announce the brand refresh of our network from the 22nd January 2021 with the same promise of touching lives through our inspirational characters.”

The network says, “Since its UK launch over 2 decades ago, Star has established a special relationship with its loyal viewers through a string of hugely successful iconic shows. These shows have gripped viewers with countless hours of premium entertainment, with the addictive K-series dramas of early years to glossy A-List chat show Koffee with Karan, the renowned ‘Masterchef India’, the innovative ‘Satyamev Jayat’e or the recent staggering success of ‘Anupamaa’, to name a few. This special relationship has catapulted the Star Network to No.1 in the UK’s official TV ratings (BARB) for over a decade.

“As we move forward in 2021 with a sense of hope and optimism, there could not be a better time to reflect the same spirit in our brand. We are thrilled to announce that Star will rebrand its channels to Utsav’ (meaning celebration) on 22 January 2021 in the UK and Europe to celebrate positivity and energy reinforced through our loved characters. The Utsav logo, infused from the Star logo, signifies stability and progress while the trademark swoosh pays homage to the insurmountable human spirit.”

Disney Africa supplies FOX and 3 Star channels (StarPlus, Star Vijay and Star Life) under Star India. It would make more sense to replace Indian channels so that it doesn't cause a riot the day FOX adapts to the Star branding.

Disney+ is not available in Africa as they're still rolling out in other parts of Europe so viewers might get the service by 2022. They could take even longer to roll it here due to existing contracts with other suppliers for their content. These changes won't wait for Disney+, Turn to the defunct channels, Disney XD and FOX Life as a prime example.

The switchover will likely occur before the year ends I wouldn't be shocked if it happened within the next 3 months. These channels can all be found on DStv with portions on StarTimes (Starsat) and Openview.

Update: Star Vijay rebranded into Vijay so that channel will be excluded from Utsav

Read Also:
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- SABC, e.tv and DStv ratings for December 2020
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- EVA might be the next channel to go off air on DStv

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