When Disney purchased 20th Century Fox, it obtained Star India, a hugely successful broadcasting company based in India, which has a network of 60 channels in eight languages, that reaches approximately 790 million viewers a month across India and more than 100 countries.
With it’s streaming service, Hotstar being rebranded as Disney+ Hotstar in India in March.
Disney officially revealed details of how it was planning the branding of “Star” internationally at December’s Investor Day event, which will see Star added as a new sixth tier within Disney+ in February in many regions including Europe, Australia, Canada and in Asia. At the same time, Star+ is launching in Latin America as its own platform with live sports. With many Fox channels in Latin America will also be rebranded “Star”.
Disney Africa is likely to do the same as Europe with latching the best of Star on Disney+ since no one in this market can pay for a lot of streaming services.
According to Dutch television provider Ziggo, Disney will be rebranding its Hindi channels, Star Plus and Star Gold channels in the Netherlands to Utsav Plus and Utsav Gold. This rebranding will be taking effect from February 1st.
The name Utsav is likely based on Star Utsav which is one of Star India's linear channels which is currently being used for archived content. It was available in UK for 2 years before becoming a reruns channel.
Star India already operates channels in Africa such as StarPlus, Star Vijay and Star Life through StarTimes, Platco Digital's OpenView and MultiChoice's DStv. It wouldn't be shocking if the name was dropped in favour of Utsav. The one in India might do the same it's currently unknown at this point. Readers have been wondering how Star would replace FOX in Africa if the Star branding was already being used so there's your answer.
The rebranding is being done so Disney can use the “Star” brand as part of Disney+ in the Netherlands, which is coming on February 23rd.
There's still no news on when or if Disney+ will roll out in Africa so chances are will have to wait until at least 2022/3 I mean they could take longer since they're still rolling out in other parts of Europe and the fact that there's contracts they have with other distributors so they're waiting for some of them to expire to begin rolling out Disney+.
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