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Friday, April 22, 2022

Nicktoons Africa Is Dead

Nicktoons Africa has been present in the market for almost 8 years featuring animation already viewed on Nickelodeon and Nick Jr. I haven't followed the channel in a while following its absence of Nick originals and strong focus on acquisitions.

Thought of doing something on the channel following its alignment with Nick Global and the rollout of Paramount+.

As mentioned, Nicktoons was no different to the main feed overseas with the excessive amount of reruns. What made the channel click to other consumers globally was the focus on older animation.

 
 

Other regions the channel would just air content that is currently seen on Nickelodeon while the feed that existed in Africa would air shows that haven't been seen on the channel in nearly a decade such as Hey Arnold!, Angry Beavers, Rugrats, Jimmy Neutron and Danny Phantom.

Over the years, the lineup for the channel had constantly shifted which was to be expected considering how the current demographic would eventually age out of the channel and also the fact that reruns don't pull a lot of viewers.

Nicktoons began to air less and less Nick originals and more acquisitions such as My Little Pony: Friendship Is Magic, Littlest Pet Shop and half of the first season of Pokémon: Sun And Moon but one of the other things that killed the spark was the 4 hour Nick Jr block on top of the already available preschool content on Nicktoons.

To top it all off, even Nickelodeon had a preschool block even added fuel to the fire with its own set of programming. Basically, Nick Jr consisted of 3 channels one which it operates 24/7 while the others operate for only 6 hours.

 
 

In 2021, Paramount has been merging several feeds for MTV and Nickelodeon and scrapping various localised feeds and it appears even Nicktoons got a taste of the action.

The channel was using the same graphic designs from its international counterparts then reverted to the U.S. only to switch back to the international designs. Most of the programming seen on the channel is current on Nickelodeon such as Middlemost Post, Lego City Adventures and Barbarian And The Troll.

The only positive thing about this was the reduction of Nick Jrs, now it only broadcasts in the morning and the channel seems to have reverted back to its old ways - REPEATS.

 

Paramount+ is scheduled to launch in South Africa by early 2023 and Paramount has been scrapping channels that were either irrelevant and aired reruns. Although, there hasn't been a report yet of Nicktoons closing down. It wouldn't surprise me if the one in Africa suffered that fate.

Compared to other Nicktoons, its localised feed is still intact and if you had to browse the various channels under Paramount in Africa. Nicktoons is the only repeats channel on their stable while others despite sharing content weren't created for such task.

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