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Friday, June 3, 2022

Digital First: The End Of BBC Kids And Likely CBeebies

BBC Kids served as children's channel from BBC Studios and unlike CBeebies caters for older children with already viewed Da Vinci Kids content shows like Horrible Histories and Operation Ouch and Matilda And The Ramsay Bunch alongside other shows like The Sarah Jane Adventures, M.I. High and Jamie Johnson.

The channel launched in Canada from 2001 making it the only international market at the time to recieve CBBC. Reason for the name change likely had to do with the huge resemblance with CBeebies and they didn't want to cause confusion so BBC Kids.

Unlike CBBC, BBC Kids also catered preschoolers with its selection of content from CBeebies such as Clangers, The Hive, Charlie And Lola, Hey Duggee, Rastamouse and Mister Maker.

 

During its run, BBC Kids gained popularity although no other market opted to adapt to this market or operate a BBC Kids channel. Knowledge Network which had majority stake in the time garnered enough revenue to launch an HD version of their service.

Despite the acclaim, it was announced in 2018 that the brand would be phased out the following year due to regulatory challenges facing independent channels.

 
 

Two years later, it was revived in Australia but this time it was only catering to older children aged 7-14 as seen in the UK with CBBC and also BBC Studios had full ownership of the brand and it wasn't long till it was carried out to the United States.

Last month, BBC Studios unveiled plans to halt operations of two channels one of them being CBBC with more likely to follow in the near future as the company shifts focus to their direct to consumer business.

 

Compared to CBeebies, you can clearly see where BBC Studios was getting at with scrapping the channel. Although, BBC Kids managed to perform outstandingly in the relevant markets was overshadowed by CBeebies in terms of programming and international acclaim.

BBC Studios could be going after smaller brands and working their way to the top. Is anyone surprised that BBC Kids is getting discontinued or that BBC Studios pulled a Disney on consumers after all they are based in the UK which has been the hotspot for streamlining.

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