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Friday, August 5, 2022

'Days Of Our Lives': Could The Sand In The Hourglass Be Heading To A New Era In South Africa?

NBC’s long-running soap opera Days of Our Lives will be leaving broadcast television after 57 years to stream exclusively on Peacock, the network announced on Wednesday. The change means that fans who previously have been able to watch the show for free on broadcast will now have to pay for a streaming service to learn what happens next in the show’s fictional town of Salem.

“With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers,” Mark Lazarus, chairman of NBCUniversal Television and Streaming, said in a press release.

Earlier in the year, Days Of Our Lives was swept out of's primetime offering as eMedia tries to boost their original offering with eMedia Investments expected to invest R100 million in their streaming endeavours which has seen success as the company was able to obtain half a million registrations and record breaking ratings.

Of course, Days Of Our Lives' absence still haunts a lot of consumers as they've been following the soap for half a century when it began on the free-to-air SABC 3 channel which was known at the time as CCV channel and after the SABC's controversial COO at the time Hlaudi Motsoeneng put up a ban for international series forcing the drama to air close to midnight. 

As seen earlier in the year, the sand in the hourglass for has come to an end after almost 5 years of broadcast which has some feeling agitated over an outlet to this ongoing soap opera.

Peacock overseas decided to move Days away from cable as the ratings have been slipping on a year to year basis as direct-to-consumer becomes a top priority for international brands like The Walt Disney Company.

Before this news came into affect, Vodacom's defunct streaming service supplied Bold And The Beautiful another ongoing soap opera and rival to Days Of Our Lives after it was swept out of SABC's lineup due to the corrupt bold man thereafter MultiChoice's DStv as AMC International opt to not supply EVA channel which was the home of Bold on cable.

As it is a lot of long format or in other terms old timers like The Simpsons moved from cable to streaming for consumers in South Africa as The Walt Disney Company retracted the FOX channel as they plan to become a digital exclusive platform like Netflix and Amazon Prime Video.

Now Days Of Our Lives being a digital exclusive doesn't seem far fetched and on Peacock although not available in the region as yet wouldn't be far fetched a stretch as well seeing as Days Of Our Lives: Beyond Salem which is a spinoff to be the soap can be viewed on the platform.

Peacock on top of being a streaming service is owned by NBCUniversal the same people that own Days Of Our Lives and now the chances of it suffering the franchise getting swept on this platform is close to zero but questions amount to how this service will eventually rollout in South Africa

As it is, Peacock is just another Showmax holds a lot of third party content, limited original content and is not knowledgeable by a lot of consumers as seen with Netflix and Disney+. In some regions, the platform was able to fold under Paramount+ which is expected in Africa by early next year but that doesn't guarantee it will supply Peacock.

Peacock is a very complicated case as outlined there's not much to offer on the table that you would dump a hamburger for a salad while others found comfort on Paramount+ (also known to some as SkyShowcase). Others got it as standalone as seen overseas while others found comfort in a local provider to which I nominate Showmax.

Say what you want about their owners MultiChoice but NBCUniversal has a tight relationship to the company as they supply the only alternative to M-Net on the DStv platform as others were retracted due to content or management changes. On top of that, the movie offering on Studio Universal can come in handy when you're avoiding cartoons.

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