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Friday, December 2, 2022

Boomerang Rebranding To Cartoonito In Central Eastern Europe??? As The Schedule Funnels It's Schedule With Preschool Content

Last year, I did a few articles about Cartoonito's future on Warner Bros. Discovery and with Boomerang having less content to themselves or at least made it feel like Boomerang my theory was that the preschool brand would take up its space.

There's a lot of evidence which supports that theory, first has to do with its demise in Latin America I mean the Spanish part of the United States has no Boomerang and the second having to do with the fact that there hasn't been any family content on the channel.

If I had to look at the series launches this year we had Akissi and Legend Of Spark of which one is considered preschool and another branded Cartoonito. Other shows to have launched include Thomas And Friends, CoComelon and initially acquired for Boomerang, Lucas The Spider.

Possibly signalling the end of Boomerang's family slate with Looney Tunes scrapped and Tom And Jerry In New York on hiatus likely cancelled. In the end, there's always Movie Stars which seems to be the only thing not feeling the Cartoonito effect for now.

In CEE, a user unveiled Boomerang's schedule for next year as seen below:

6:00 Tom and Jerry in New York
6:25 Tom and Jerry in New York
6:45 Lamput
7:00 Grizzy and the Lemmings
7:25 Grizzy and the Lemmings
7:50 Lamput
8:00 Moley
8:30 Mighty Mike
9:00 Mighty Mike
9:30 Mighty Mike
10:00 Mighty Mike
10:30 Mighty Mike
11:00 Lucas the Spider
11:30 Lucas the Spider
12:00 Lucas the Spider
12:30 Lucas the Spider
13:00 Lucas the Spider
13:30 Moley
14:00 Mr. Bean: The Animated Series
14:30 Mr. Bean: The Animated Series
14:50 Lamput
15:00 Tom and Jerry in New York
15:30 Tom and Jerry in New York
15:50 Lamput
16:00 The Tom And Jerry Show
16:30 The Tom And Jerry Show
16:50 Lamput
17:00 Grizzy and the Lemmings
17:25 Grizzy and the Lemmings
17:45 Lamput
18:00 Grizzy and the Lemmings
18:30 Grizzy and the Lemmings
19:00 Mr. Bean: The Animated Series
19:30 Mr. Bean: The Animated Series
19:50 Lamput
20:00 Mr. Bean: The Animated Series
20:30 Mr. Bean: The Animated Series
20:50 Lamput
21:00 Grizzy and the Lemmings
21:30 Grizzy and the Lemmings
22:00 Alice & Lewis
22:25 Alice & Lewis
22:50 Lamput
23:00 Mighty Mike
23:30 Mighty Mike
0:00 Grizzy and the Lemmings
0:25 Grizzy and the Lemmings
0:50 Lamput
1:00 Mighty Mike
1:25 Mighty Mike
2:00 Pat the Dog
2:30 Pat the Dog
2:45 Lamput
3:00 Alice & Lewis
3:25 Alice & Lewis
4:00 Grizzy and the Lemmings
4:30 Grizzy and the Lemmings
4:50 Lamput
5:00 Mighty Mike
5:25 Mighty Mike

Notice how shows like Looney Tunes Cartoons and Be Cool, Scooby-Doo! fell off the schedule and the remaining shows all cater to preschoolers which could be a possible hint to the Cartoonito linear channel.

Although it hasn't been confirmed, would it be shocking if that were the case I mean the brand had retained some preschool shows while others were made available to the Cartoonito block.

Credits: AMS

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