WarnerMedia and Discovery Inc. merged to form Warner Bros. Discovery during the year which has been met with a lot of media scrutiny following the cutback on staff and programming and one of the topics already discussed the newly formed company was the merger of their two streaming services, HBO Max and Discovery+.
HBO Max was more of a general entertainment type service as it offered drama series and movies from DC Comics, HBO, The CW and several others with animation coming from Cartoon Network and Crunchyroll. Basically, it made the HBO brand name more valuable.
Discovery+ was more factual and reality based supplying and expanding content from various Discovery brands including Discovery Channel, Animal Planet, Investigation Discovery, TLC, HGTV, Food Network and an endless list of brands.
YouTube Premium:
- VH1 is making a comeback to international shores through BET
- DStv Streama bundles Disney+
- The Walt Disney Company to expand the reach of Star Channel
- Acorn TV shutting down in South Africa
- TelkomOne rebrands into SABC+
- New Spider-Man series coming to MGM+ and Amazon Prime Video
I don't know why these two streaming services are merging but it kind of makes sense from a business perspective. HBO Max is lacking in terms of variety while Discovery+ needs a boost in audiences and who better than Emmy Awarded brand like HBO.
Been keeping tabs online to the merged streaming service which is set to unveiled by mid 2023 with most parts of Europe which is where I reside only getting access to what's left of Discovery+ and HBO Max by 2025/6 due to pending deals on HBO's side with local broadcasters.
Anyways regarding the merged streamer, folks were awaiting on the brand name for several months and I'm more shocked that they haven't shared anything I mean I'm not expecting an official logo which is where Warner Bros. Discovery wants to get at when unveiling it but honestly I'm kind of disappointed.
The justification was already proven when the purposed name for the streamer surfaced the net, Max.
Insidus Games:
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Nicktoons: Freeze Frame Frenzy
-
Garfield 2: Royal Adventure
- Legend Of Illusion Starring Mickey Mouse
- Sonic Advance 3
- Foster's Home For Imaginary Friends: Cheese Phone's Home
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Wheres Waldo Now?
I mean there's nothing wrong with it but is this what everyone was awaiting several months for. The new name was right in front of our faces the entire time regardless it's not a bad name as HBO Max unlike Discovery+ had branded content as Max as to not collide with the current HBO brand.
But Max has been used one to many times so I can clearly see why it's regarded as a working title. I don't have a better option to Max but one way I'd find a suitable brand name is to look into old properties or existing franchises like a certain company did when rolling out Utsav in parts of Europe.
Now some of the names I've seen online for the purposed streamer includes HBO Discovery, Discovery Max (DMAX), WBMax, The WB, The WD and several others.
Warner Bros Discovery:
- Boomerang might be rebranding in more parts of Europe to Cartoonito
- Inside Warner Bros. Discovery EMEA kids content strategy
- Warner Bros. Discovery to launch new free-to-air channel in some parts of
Europe by 2023
- The history of Fine Living
- Warner Bros. Discovery cancels several animated shows
- Sesame Workshop and Discovery Education launch new channel
Some of these names seem idealistic such as HBO Discovery but DMAX is a definite no some people are still woke by this merger blaming Discovery Inc. when the truth is WarnerMedia was always hovered with problems.
Max is not a bad idea as it doesn't cause much conflict within the Warner or Discovery better yet it's more of a crossover I mean Max exists as a linear channel in parts of Europe and HBO couldn't have thought of a better time to bring Max up proving my point earlier - crossover.
If Max happens to be what everyone is going for I'll just have to accept it. I mean they are two Discovery one for insurance and another for entertainment the difference is in the logo and the fact one had ended the company name with Inc. so I'm saying only a certain amount of people will know these companies ain't linked.
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