WarnerMedia and Discovery Inc. merged to form Warner Bros. Discovery during the year which has been met with a lot of media scrutiny following the cutback on staff and programming and one of the topics already discussed the newly formed company was the merger of their two streaming services, HBO Max and Discovery+.
HBO Max was more of a general entertainment type service as it offered drama series and movies from DC Comics, HBO, The CW and several others with animation coming from Cartoon Network and Crunchyroll. Basically, it made the HBO brand name more valuable.
Discovery+ was more factual and reality based supplying and expanding content from various Discovery brands including Discovery Channel, Animal Planet, Investigation Discovery, TLC, HGTV, Food Network and an endless list of brands.
YouTube Premium:
- VH1 is making a comeback to international shores through BET
- DStv Streama bundles Disney+
- The Walt Disney Company to expand the reach of Star Channel
- Acorn TV shutting down in South Africa
- TelkomOne rebrands into SABC+
- New Spider-Man series coming to MGM+ and Amazon Prime Video
I don't know why these two streaming services are merging soon but it kind of makes sense from a business perspective. HBO Max is lacking in terms of variety it's definitely something I'd recommend to anyone but let's be honest here compared to Discovery+ they have more of the same thing with alternatives.
That's probably why they were even relevant to consumers like me in the first place. The part that mostly turned me on was the anime, DC and Cartoon Network everything else was okay I got to watch certain shows like Euphoria and Flight Attendant.
Discovery+ isn't what I'd call a strong competitor in the market but Discovery Inc. before the merger wasn't putting all their hopes in killing off Netflix but keeping it sustainable in the near future. What can I say there's a lot to explore on the app but it depends on the consumer.
The thing about Discovery is that some of the content can come in the alley of HBO Max which is general entertainment particularly that of TLC and Discovery Channel. You could say Discovery+ offered more than HBO Max in terms of variety so the merger makes all the more sense.
Warner Bros Discovery:
- Boomerang might be rebranding in more parts of Europe to Cartoonito
- Inside Warner Bros. Discovery EMEA kids content strategy
- Warner Bros. Discovery to launch new free-to-air channel in some parts of Europe by 2023
- The history of Fine Living
- Warner Bros. Discovery cancels several animated shows
- Sesame Workshop and Discovery Education launch new channel
Warner part of the service has the audience while the Discovery part has the content all of which will soon be available under one streaming service with the working title, Max.
Max from what other outlets not gonna mention names speculated family and kids wouldn't be part of this new streamer which made absolutely no sense as those are one of the biggest consumers around particularly on Disney+ and the other having to do with the content as brands like Animal Planet are regarded as such.
Taking to all the cutbacks into account, I'm guessing that the proposed Max streaming service will HBO Max come out simply as HBO in one tile with another tile for movies infused with doccies from Discovery+ then you have Cartoon Network also coming as tile under it is content for Cartoonito and Adult Swim with Crunchyroll serving as a seperate tile.
In short, I'm expecting more Discovery to come out of this streaming service not that there won't be any Warner in it but Discovery produced a lot of original content (partially duplicated) while the other had a few brands picking up all the slack with the others getting scraps.
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