Cartoonito was relaunched on Boomerang in April with shows like Thomas And Friends: All Engines Go!, Lucas The Spider and CoComelon with plans to add at least 50 preschool titles in the near future or at least before the recent cutbacks come into effect following the merger.
One thing I believe will happen is the 50 titles but what seems far-off would be the duration. As it is, Cartoon Network's (including Cartoonito) ratings continue to plummet overseas but the brand has seen success in other countries.
But the one brand I see Warner Bros. Discovery doesn't take to account is Boomerang. As it is, the channel appears to be autopilot relying on the few programs it acquired or aired during the year including Looney Tunes Cartoons, Ninja Express and Mr. Bean.
Insidus Games:
- Tom And Jerry: Infurnal Escape
- Tom And Jerry: The Magic Ring
- The Wild Thornberrys Movie
- The Wild Thornberrys: Chimp Chase
All in all it appears that all the attention once given to Boomerang is being reverted to Cartoonito as they've got a lineup of existing preschool shows like Masha And The Bear, Legends Of Spark and Grizzy And The Lemmings.
Boomerang has been considered a family channel for nearly a decade now that Warner Bros. Discovery wants to put that focus on Cartoon Network. It kind of makes sense for the channel to adopt a new identity and for that I'm referring to their preschool brand, Cartoonito.
Cartoonito exists as a mere block on the channel and there hasn't been a lot of new content that doesn't mean it's not impossible to convert Boomerang. As mentioned, they've already got a set of existing content that fit the preschool brand current offering internationally.
Regular Nick:
- CBeebies picks up second season to Tish And Tash
- Best & Bester coming soon to Nicktoons
- We Baby Bears currently the only original program on Cartoon Network
- January on Cartoon Network and Boomerang
On top of that there is the matter of upcoming productions such as Interstellar Ella, Batwheels and True And Rainbow Kingdom all of which being preschool were registered for Boomerang.
Although, I have yet to see them rebrand the channel there hasn't been any new content that caters to the demographic of Zig & Sharko, Looney Tunes Cartoons or Ninja Express likely having to do with the recent Redraw Your World taking to effect on Cartoon Network.
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