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Friday, February 17, 2023

Could Boomerang's Programming Be Getting Less Airtime Once Its Rebrands Into Cartoonito Africa?

During the week, Warner Bros. Discovery held a virtual presentation for the highly anticipated Cartoonito Channel which is set to combine the Boomerang DNA and make it something even bigger offering fun, creative and engaging space for preschoolers and families.

As advised by sources, Cartoonito is just another Boomerang as several remaining shows like Looney Tunes Cartoons, Zig & Sharko, Mr. Bean, Tom And Jerry In New York, Masha And The Bear and Grizzy And The Lemmings will all reside on the new channel.

But it does come with an original pallet such as Batwheels, Bugs Bunny Builders, Jessica's Big Little World and Scooby-Doo And The Mystery Pups with other programs like Interstellar Ella and Spookies.

The change forms part of an international strategy for Cartoonito as several European countries are scheduled to phase out Boomerang within the period of Africa with a few other regions like France expected to rollout a linear version by April 2023.

Cartoonito:
- Looney Tunes: Rabbits Run coming this April to Cartoonito
- March on Cartoonito
- Official promo and poster reveal shows remaining on Cartoonito
- Cartoonito might have a hinted a potential new channel for the DStv platform

Boomerang has been successful brand name across Europe for almost a decade and the news of Cartoonito has been met with mostly mixed reviews some unlike us have programs getting scrapped or moving over to Cartoon Network.

Cartoonito Africa currently offers programs such as CoComelon, Thomas And Friends: All Engines Go!, Moley, Lucas The Spider, Dino Ranch and Kingdom Force. All of this had got me thinking couldn't this be what will likely make up most of the channel's primetime.

Warner Bros. Discovery hasn't commissioned or greenlit any exclusive programming for the channel. Boomerang's final offering is mostly repeats ranging from Mr. Bean, Zig & Sharko, Looney Tunes Cartoons and Tom And Jerry In New York.

Insidus Games:
Transformers
Pink Panther: Pinkadelic Pursuit
Looney Tunes
The Powerpuff Girls: Mojo Jojo A-Go-Go!

Considering this is a new brand what are chances that Mr. Bean will be aired as frequently. It would make sense if a show like CoComelon got more attention and if other Cartoonito programs occupied more timeslots used by Boomerang.

It would be weird seeing Boomerang become Cartoonito and leave nothing unscathed. It would make sense giving two programs Thomas And Friends and CoComelon more airtime as they're popular franchises with a mix of Boomerang and Cartoonito to go around.

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