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Friday, February 10, 2023

Recap: CBS Reality Is The Only Brand From AMC International And Paramount To Retain Its Identity In The UK

In June 2022, AMC International and Paramount Global were reviewing their entertainment offering and it was announced that CBS Justice, CBS Drama and Horror Channel in the UK would be discontinued by the end of that month and supplemented by RealityXtra and Legend.

CBS Reality remains as the only prime jewel to carry the CBS brand while the above-mentioned brands were only able to retain their content. No one really knows why maybe it has to do with popularity or as other sources have seen the Really channel.

But what I'm more interested in is how Paramount and AMC International decided that brands like CBS Justice were of no use to that region. From what was highlighted AMC International had seen a loss in revenue with a slight increase in the coming years.

Sources estimated that the partnership with these two might as well be dissolved cause as it is CBS is not seen anywhere except for CBS Reality and others point to Paramount+ as they also licence content under the CBS brand but who knows really.

AMC International:
Conspiracy Theory: The Real Reason CBS Reality remains in the market
The twisted origin story of RealityXtra
Acorn TV closed down in South Africa
AMC+ rolling out across Europe later in the year

From what I've accessed about Horror and CBS Drama those channels carried a lot of old content and I'm not talking about The Big Bang Theory and Modern Family old but kind of the one you'd get from Walker, Texas Rangers and CSI so I'm guessing not a lot of viewers watched it like CBS Reality.

It could explain why the concept seen on CBS Justice and Horror Channel became Legend. Of course these changes appear very much rushed as you have The Mentalist on RealityXtra and a HorrorXtra without Horror Channel again this appears rushed.

RealityXtra 2 launched not so long ago and it got me thinking what if CBS Reality alongside its content were to fold and replace the feed of CBS Reality to kind of align it better with the other channels as they lack CBS in the name.


Internationally, the only known feed to have CBS Justice is located in Africa which just divides the content with CBS Reality perhaps they could merge it as both are factual channels and supply Judge Judy, Killer Siblings and Border Patrol under the banner RealityXtra or offer it as two seperate channels.

RealityXtra looks more simple and recognisable compared to Legend which would make a better name for a movie channel. I feel RealityXtra could sell better and not disrupt the digital businesses for both AMC International and Paramount.

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