In 2017, eMedia Investments expanded their partnership with MultiChoice to include general entertainment channel eExtra, two movie channels eMovies and eMovies Extra and kiddies channel eToonz and since last year that all went to hell.
MultiChoice attempted to replicate the offering with kykNET & Kie's international telenovela slate alongside the additions of DreamWorks and Movie Room. Since then, the pay-tv company had been ordered to keep these channels onboard their platforms for 6 months.
Considering these channels were reinstated no later than August 2022 it means the channels were meant to go dark before the end of the previous financial year which is 31 March 2023 but few days into the next financial year they're still aboard.
If we had guess it's possible MultiChoice extended the agreement for these 4 channels past the 6 month cutoff date I mean the idea wouldn't be far fetched. From what is known from reps, these channels aren't permanent but they don't disclose when they're going dark either.
So it's possible that eMedia's 4 channels were being put on a trial run on MultiChoice's DStv platform to see which channel has a bigger impact on consumer's viewing habits and it's also possible that they're looking at ways to properly depose of these channels.
Compared to eExtra, all other e.tv channels supply a lot of rehashed content from DStv something the mentioned platform has been trying to reduce over the years with Magic Showcase and CineMagic being accessible to Easyview with kykNET Lekker on Access.
While as top level consumers such as Premium, Compact+ and Compact have access to a variety of channels such as Mzansi Magic, BBC Brit, kykNET, kykNET NOU! and several others.
As for eExtra, it's possible the pay-tv platform wants to limit the amount of dubbed programming. These programming have grown successful over the years so it's possible that similar to ITV Choice on M-Net they'd rather incorporate this on kykNET & Kie.
I mean the limitation of dubbed programming on DStv has been speculated for sometime now after the platform opted not to renew their agreement with Canal+ SPI International for the Turkish channel Timeless Dizi Channel and CJ E&M for Korean channel tvN.
All in all, it's possible that all the channels might go dark in the coming months as MultiChoice had sought out several channels for the affected consumers Access and Easyview including Movie Room, BBC UKTV, CineMagic, Moonbug Kids and Magic Showcase.
It's also very much possible that selected channels could remain onboard such as eExtra for instance as there's less duplication in terms of content but more in terms of dubs.
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