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Wednesday, June 21, 2023

BETA: Lost Youth Channel For The DStv Platform Has Surfaced The Net

K-TV is a defunct kids brand operated by M-Net which was the pay-tv channel's first attempt in the kids market followed by Koowee which too were erased from existence. But during the timeline of these channels, there were reports that MultiChoice was planning to launch a rival brand to Disney Channel and Nickelodeon.

In a press statement about the channel:

DStv will be launching a new channel in July aimed at teenagers. According to channel head, Helen Smit, no one has really focussed on this audience. "National research tells us that this market has an estimated R6 billion in disposable income. And our internal research has revealed that that's the tip of the iceberg - these kids get spending money on top of their monthly allowances."

Not much was known about the channel at the time only that Helen Smit served as the channel head. She worked as a television producer for over a decade and is well known figure on Paramount, SABC and M-Net.

Just as you thought further details about the channel was lost you come across various graphic designs which was shared through Behance account.

Through this we know that the channel was called BETA as the logo appears on the proposed graphic designs. We also got to see some of the content that would have been seen on the channel including Gossip Girl, Rad Girls, Robot Chicken and Celebrity Rehab.

Although we may never know why this channel never launched as intended. We assume it may have to do with VUZU. Back when the channel was still on air, it was seen with some of this content and when you kind of look like at the channels do share a resemblance.

Honestly, if BETA had launched as intended it would have probably wind up like K-TV, Koowee and M-Net City brands which were popular amongst consumers but had their content build the lineup of another channel or in this scenario M-Net and Nickelodeon.

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1 comment:

  1. I think this what was a prototype to Channel GO im guessing,also what's the behance account where these graphics were found called?

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