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Friday, June 2, 2023

Recap To The Year: OUTtv Relaunches On eMedia Investments' Openview Platform And Also Streaming On Showmax


OUTtv is a gay oriented entertainment channel based in Canada which specialises in made for TV films and series including Finding Prince Charming, RuPaul Drag Race, The Villberg Chronicles, Dr. Jackie: Unlicensed Psychotherapist and Haus Haus.

During the year, it formed part of eMedia Investments' initial offering alongside FUSE to their unbundled pay-tv service Ultraview which is similar to MultiChoice's DStv AddMovies which too comes with a limited number of alternatives at a high price.

As mentioned, OUTtv is a member of the LGBTQ something not supported by some religious groups. On top of that, such acts are prohibited in various African territories. So when you look at it you can kind of see why MultiChoice went against the channel.

Prior to its rollout on Openview, MultiChoice added OUTtv as a pop-up channel back in 2018 and were involved in a nudity scandal but that's not what stopped it from becoming permanent. Perhaps the issue at the time had to deal with preferences.

MultiChoice comes with a range of channels and consumers pay for selected while opting to tolerate the least necessary. OUTtv would have probably been that brand to drive away consumers or had smear campaigns launched against them and DStv as seen in Uganda.

Hence the reason for Showmax and Ultraview, as one comes with less restrictions while the other gives consumers particularly religious households the option of not viewing content from this particular brand.

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