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Friday, June 2, 2023

Recap To The Decade: M-Net Movies Gets A Dedicated Children's Channel

In September 2020, M-Net in an attempt to continue to be forefront of entertainment restructured M-Net Movies offering which saw the movie offering be divided amongst 4 channels previously 6 with each using a numbering system as seen at launch decades ago.

M-Net Movies Premiere was divided between M-Net Movies 1 and 2 which supplemented M-Net Movies Smile and Action+ while M-Net Movies Action was divided between M-Net Movies 3 and 4 to supplement M-Net Movies All-Stars and Zone.

Since then the channels were met with mixed to negative feedback following the cutback of Action from the Compact and All-Stars on Family alongside the restructure of content across the brands with Zone's successor M-Net Movies 4 serving as a kids channel.

Tailor made for lower tiered consumers particularly Access and Family consumers, M-Net Movies Zone was added in May 2013 as a BET inspired channel featuring films from the likes of Queen Latifah, Gabrielle Union, Morris Chestnut, and many more.

At the time, the channel wasn't getting much buzz especially with brands like TNT and eMedia's e.tv, eMovies and eMovies Extra reeling in most consumers. With that in mind, the channel was restructured into a thematic and film festival oriented channel.

As seen since September 2020, M-Net Movies 4 doesn't bare much resemblance to the former M-Net Movies Zone as its stellar lineup targets families and kids. If I had to hypothesis what led to the current setting maybe this is was M-Net's way of differentiating channels.

The previous setup didn't cater that much to kids or at least not for those on lower tiered packages so M-Net Movies 4 is probably one way for M-Net and MultiChoice to reach out to more audiences while other consumers could enjoy other content on TNT and Movie Room.

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