Da Vinci is a educational children's channel featuring a mix of live-action shows such as Operation Ouch, Animal Embassy and Treehouse Stories alongside animated shows such as Superhero Galore, Wild Kratts (currently seen on PBS Kids) and Doki.
It also offered a family oriented block featuring a lot of factual content and documentaries from Knowledge Kids, Discovery Science and National Geographic namely Genius and Future Human Al.
For several months, the company behind Da Vinci has been building its original portfolio with the recent rollout of Bear Grylls' celebrity tailored Becoming Xtraordinary with the slapstick comedy Fantastic Antics to rollout on the channel by the end of the year.
Aside from that, Da Vinci got rebranded during the year eliminating "Kids" from the name. It also led to a number of changes for its linear offering particularly the family offering catered to audiences aged 18 to 49 which has become a reruns graveyard for kids shows.
It doesn't come as a shocker considering not much investment was going onto that area of the channel for new content. Another was the hours in which the content was allocated as not a lot of households are tuning into those channels much less Da Vinci.
The phasing out of family from Da Vinci is similar in a way to the introduction of the 24 hour service for Cartoonito from Warner Bros Discovery as both channels are now tailed for preschoolers and taking on brands like Disney Junior, CBeebies and Nick Jr.
Unlike Da Vinci, Cartoonito doesn't create division amongst consumers as they have shows like Mr. Bean and Tom And Jerry shows which can pull a vast majority of Boomerang viewers while they adjust to shows such as Thomas And Friends and Batwheels.
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