Warner Bros. Discovery announces the September 4 launch of Warner TV Next, Toonami's new brand identity. Intended primarily for a target audience of 25/49 year olds, Warner TV Next relies on the successful formula of Toonami, the first of the “new generation” channels.
Warner TV Next builds on the legacy of iconic studio Warner Bros., a studio celebrating its centenary throughout 2023. The Warner brand, synonymous with quality, boldness and innovation comes as a landmark for viewers since it is known by 4 out of 5 French people.
Visually, Warner TV Next affirms its affiliation with a Warner TV, the group's series and cinema channel through a new logo developed in-house.
The brand also deploys modern communication codes with very pop culture packaging and graphic codes, based on the emblematic Warner Bros. logo. Warner TV Next, like Warner TV, is marketed by FranceTV Publicité.
Warner TV Next is strong in programming that brings together all DC Comics fans thanks to the best animated series and films from the DC universe (Batman, Superman, Harley Quinn, Young Justice), Japanese animation (DragonBall Super, My Hero Academia) as well as wrestling with, exclusively, the AEW league.
Warner TV Next also offers Adult Swim programs, the mark of all audacity, with animated series and fiction for millennials such as Rick and Morty, Robot Chicken, Royal Crackers, The Eric André Show or Primal.
In other developments, Boomerang in the Middle East and North Africa will rebrand to Cartoonito on the same day Warner TV Next is launched. Similar to Cartoonito Africa, both brands will be offering the same content and only recieve a new coat of paint.
Interesting to note, Warner Bros. Discovery pulled the same scenario with TNT when it replaced TCM in 2018 in Africa. Now the channel airs a lot of modern age films some of which haven't been viewed on low tiered film channels and is home to wrestling promotion, AEW.
It currently ranks as the most watched movie channel in the South African market pulling at least 10 million households. As for Toonami, Warner Bros. Discovery has been very discreet in regards to performance and new content which puts it in precarious position.
Unlike France, Toonami was a 24 DC animation channel rehashing anime like Dragonball Super from Cartoon Network alongside other content like Justice League, Green Lantern, Teen Titans and Batman I mean not even Harley Quinn despite its rebrand in 2021.
It wouldn't seem far fetched if some changes awaited the channel and part of this had to with Warner TV. Our theory is that Toonami is dissolved with further content being divided between Cartoon Network, Boing and TNT.
The French team of Toonami also handled the channel in Africa so it's demise is inevitable.
Another brand whose future comes into question is TNT, Warner TV has been phasing out the brand across European territories in the general entertainment aspect. Warner TV could be something Warner Bros. Discovery explores for the market at some point.
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