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Monday, July 3, 2023

Development Alert: Boomerang In The Middle East, North Africa And Asia To Become Cartoonito

Cartoonito is the leading destination owned by Warner Bros. Discovery which distributes a variety of preschool content in the form of programming blocks across various Cartoon Network and Boomerang channels alongside standalone services.

During the year, Warner Bros. Discovery had been phasing out several Boomerang feeds across the world. Of course, there was various feeds which have yet to switchover to Cartoonito with the latter continuing to supply select content such as Batwheels and Interstellar Ella.

In the recent weeks, it had confirmed by Warner Bros. Discovery within the regions particularly MENA and Asia particularly Hong Kong, Taiwan and Southeast Asia, the introduction of Cartoonito from September 4th and July 28th respectively.

According to WBD Asia, the move is “part of a big regional and global commitment by WBD to preschool content.” It follows Cartoonito rebrands and launches in other international territories including EMEA and LatAm.

Boomerang favourites including “Tom & Jerry,” “Baby Looney Tunes,” “Alice & Lewis,” “Pat the Dog” and “Grizzy and the Lemmings” will remain on the channel alongside other series like "Dino Ranch and recent additions Batwheels and Bugs Bunny Builders.

It's currently unknown if MENA will offer a similar lineup as seen in Asia but it's been speculated by various consumers that similar to EMEA. Cartoonito will likely keep Boomerang's remaining programming as WBD EMEA beside managing the brand in Africa also manage these regions.

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