Maisha Magic Movies would be used as a platform to promote first run productions from East Africa alongside content already viewed on Maisha Magic East and Pearl Magic. Some content to have been viewed on the channel include like 94 Terror, Damu Moja and Freedom Movie.
After two years, MultiChoice has decided to call it quits for Maisha Magic Movies with the channel to remain on the platform until the end of August. At the time of publishing, neither MultiChoice and M-Net could provide a statement regarding the removal of the brand.
From what we can gather, this change is only applicable to consumers in South Africa as it remains operational in other parts of Africa. We assume similar to Novela Magic, the channel was struggling to garner traction as seen with Mzansi Bioskop and Africa Magic Epic.
Another contributing factor would have to be Zee Zonke, since last year MultiChoice had been battling with transponder constraints so they'd often need to remove channels in order to launch another channel. Maisha Magic Movies being obsolete would be replaced by Zee Zonke.
As both incorporate a local element into the lineup, Zee Zonke is a Zulu dubbed entertainment channel similar to eMedia Investments eExtra and ePlesier would dub various international shows in local languages as opposed to producing original content like Maisha Magic Movies.
Zee Zonke was slated to launch on the platform earlier in the month but was pushed to September so Maisha Magic Movies' sacrifice won't be in vain. Unlike the movie channel, Zee Zonke might be viewable to more DStv customers like Family and Access.
As crazy as this switcheroo appears to some, they had attempted to phase out something factual and entertaining as Da Vinci for toddler filtered brand like Moonbug and another instance was with MTV Hits when MultiChoice opted to kill pop for some smooth Jazz on Qwest TV.
Maisha Magic Movies In ROA
As mentioned from our findings, it appears the channel will remain operational in other countries. Considering the channel was made available to Access in parts of East Africa and it's socials were redirected to Maisha Magic and Pearl Magic. It wouldn't be shocking if more regions opted to discontinue carriage of the channel if not the whole of Africa.
No comments:
Post a Comment