The pitch bible is laid out as scientific discoveries from a team of deep sea divers. The research is dedicated to a diver who lost their life due to ocean pressure. The pitch bible starts off detailing the main character, Sponge Boy. It describes his character, how he's different, and his appeal to children. It then shows various drawings of the important buildings and their attributes, with a description of background characters interspersed. After which, A drawing made by Stephen Hillenburg shows a couple on a beach. The woman says "Dave, lets take a moment to talk about the Secondary Characters." It then describes Squidward, Patrick, and Sandy, in that order. A drawing of a tiki saying "other characters is then also seen," followed by drawings and descriptions on Mr. Crabs, Pearl, Plankton, Barnacle Bill, and Mermaid Man. It then describes in further detail, aimed towards executives, of the appeal of Sponge Boy to kids. A comic-style of Sponge Boy is then shown, followed by a Hawaiian background with the text "story ideas for a pilot." Another drawing of Sponge Boy is seen, followed by early plot descriptions and drawings of "Jellyfishing" and "Reef Blower." Another Hawaiian background is shown, now with the text "more story ideas." Then follows plot descriptions for "Mussel Beach," "Squeaky Boots," "Bubblestand," and "Employee of the Month." A drawing of Patrick is shown, followed by more shorter and unnamed story ideas. Another page describing the appeal of Sponge Boy, titled "Why 'SpongeBoy'?" is shown, followed by an image and description of the show pitcher, Stephen Hillenburg. Finally, four drawings depicting various settings in Bikini Bottom are shown, which marks the end of the pitch bible.
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