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Monday, August 28, 2023

Will Zee Zonke Be Available Outside Of South Africa?

During the week, it was reported that Zee Entertainment Enterprises would be rolling out a localised version of Zee Marathi titled Zee Zonke. Targeted toward Southern Africa, it would supply various Bollywood dramas in Zulu audio and English subtitles. 

The channel would start out with four dramas, Umakwapheni (Majhya Navaryachi Bayko), Imfihlo (Tula Pahate Re), We Mamezala (Aggabai Sunbai) and Onesipho (Nayan - Jo Vekhe Unvekha) with more content currently in the pipeline.

Since news of the potential new channel came out, Zee Zonke has garnered a lot of mixed signals mostly for the choice in audio with some even skeptical to explore the offering. But news of such channel doesn't come as a surprise seeing as they dubbed various shows on Zee World.

And also, Zee TV was rumoured to be developing such channel back in 2022 alongside various other channels one in Hausa and another Swahili.

Taking account the language illustrated on the channel, Zee Zonke might not be viewable in certain if not most parts of Africa including Ghana, Nigeria, Uganda and Kenya. Unlike Zee One, none of the content can be viewed on Zee World with select shows on Zee TV.

If I had to guess why this channel can't be seen in these regions, it may be as mentioned the language and another could be that the channel is rolling out in phases maybe Zee TV is experimenting in South Africa and the outcome there will determine its fate elsewhere.

I mean the idea doesn't seem far fetched considering Zee World had dubbed various shows across Africa in local languages. It's only a matter of time, perhaps on top of reception they're looking to first but build the slate on one brand before doing anything elsewhere.

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