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Monday, August 28, 2023

Reminder: Disney To Close Their Remaining Linear Channels Across Asia In The Coming Months, More Markets Likely To Follow

Disney is to close its six remaining linear TV
channels in Southeast Asia, Hong Kong, Taiwan
and Korea as the conglomerate puts a greater
emphasis on direct-to-consumer streaming.

The channels concerned are National Geographic,
National Geographic Wild, Star Chinese Movies,
Star Chinese Channel, Star Movies and Star World.
Linear services will end from September in
Southeast Asia, Hong Kong and Korea, and by
December in Taiwan.

The group expects to retain a streamlined
television portfolio with channels in Japan, China,
Australia and New Zealand for the time being.
Consumers can continue to access content from
these channels on the conglomerate’s Disney+
and Disney+ Hotstar streaming platforms, which
are now fully rolled out within the Asia-Pacific
region, except China. The twin platforms carry
movies and shows from Disney, Pixar, Marvel, Star
Wars, National Geographic and Star, Disney’s
general entertainment brand.

While the moves may help reduce costs and push
consumption onto its D2C businesses, sources
close to the group say that Disney still expects to
grow its media and entertainment businesses –
D2C, theatrical, consumer products and theme
parks – in the region.

The moves were foreshadowed by similar moves
in 2020 and 2021 . Disney closed its sports
channels in Taiwan in 2020. In September 2021, it
closed Fox, Fox Crime, Fox Life, FX, and Channel
V; movie channels Fox Action Movies, Fox Family
Movies, Fox Movies and Star Movies China; sports
channels Fox Sports, Fox Sports 2, Fox Sports 3,
Star Sports 1, Star Sports 2; kids channel Disney
Channel and Disney Junior; factual services Nat
Geo People and SCM Legend. Many of those
channels had been brought into the Disney group
by the 2018 acquisition of 21st Century Fox.

In the five largest markets of Southeast Asia
proper (Indonesia, Thailand, Malaysia, Singapore
and the Philippines) SVOD subscriptions reached
49 million at the end of the first quarter, according
to data from research house Media Partners Asia.

It estimated that, in terms of subscription
numbers, the leading platforms in the first quarter
were Disney+ and Disney+ Hotstar with 9.4
million, Viu with 8.5 million, Netflix with 8.0
million and Prime Video at 1.3 million. (A
categorization by revenue might produce a
different ranking.)

Other recent reports have pointed to U.S.-
produced content accounting for only 20% of
video viewing time in the region, eclipsed by
Korea content at 30%. However, since the launch
of the streaming platform, Disney has become a
significant investor in locally-made Asian content.

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