Warner Bros. Discovery announces the launch of the [adult swim] brand in Latin America, which will soon be added to its solid offer of pay TV channels, as a linear channel that will operate 24 hours a day.
The brand, which is already one of the biggest entertainment successes among adult animation fans around the world, joins the company's portfolio to conquer fans in Latin America and as part of WBD's expansion and diversification process, strengthening its robust content offer that combines pay TV, streaming, cinema, games and digital media, among other formats.
[adult swim] is known for creative storytelling, acid humor, and engaging adult storytelling. Starting at the end of October, through the pay-TV service, fans will have 24-hour access to a solid offering of content that includes iconic animations that have earned the attention of passionate fans around the world. In addition, it will have exclusive content with animated stories of heroes and villains from the DC franchise; the Toonami block, with exciting anime that is gaining more and more popularity among Latin American fans; and the entire Warner Play universe, with the main gameplays, and the latest news from the world of electronic games, and geek culture.
"At Warner Bros. Discovery, we constantly work to connect with Latin American consumers with new proposals that keep up with the evolution of the audience and bring us closer to what this audience is passionate about and considers relevant," said Vera Buzanello, Brazil Country Manager. and Head of Distribution for Warner Bros. Discovery for Latin America. "With [adult swim], we strengthen our pay television offer with a robust proposal that will add a lot of value to our portfolio of brands," he concluded.
“[adult swim] is a brand that has been expanding globally with great force, driven by creative and high-quality content, with new trends in animation, and disruptive programming aimed at adult audiences. Having a completely new space dedicated to this type of content allows us to offer Latin American fans the best in terms of animation, with creative and innovative stories and acclaimed productions throughout the digital ecosystem for the Latin American audience”, reinforces Pablo Zuccarino, Senior Vice President & General Manager for Kids & Animation at Warner Bros. Discovery, Latin America.
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