Unfortunately due to the revamping of the streaming service, it was announced that Showmax PRO would cease operation by the end of November with consumers getting a reduced sports offering or being redirected to DStv Stream Compact+ bouquet at the very same price.
It was also revealed Showmax would shut down internationally as MultiChoice puts more emphasis in the African market. The newly launched streamer will be a joint venture with Comcast's NBCUniversal and Sky which will see various content and software upgrades to the platform.
As some consumers are aware, Showmax joins the number of streaming services that have occurred losses including Disney+, Paramount+ and Peacock. They've never disclosed how many consumers use their streaming service much less the PRO section of the platform.
The demise of Showmax PRO may have been a matter of sustainability for which the entire streaming service is not. Should this change, MultiChoice could prioritise sports on the revamped Showmax for now it's being dominated by English Premier League.
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