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Thursday, February 29, 2024

Development Alert: Disney Junior To Close In Scandinavia By The End Of March, Merges With Disney Channel

As mentioned moments ago, Disney will continue to reduce their linear portfolio in parts of Europe with Disney Junior exiting Scandinavia by the end of March. This comes a month after the channel closed in Nordic as the latter folds under Disney Channel.

In Africa, these brands will continue to operate separately for another 3 years as Disney and MultiChoice extended their partnership. This also includes factual and wildlife brands National Geographic and National Geographic Wild and the two ESPN channels. 

Press release regarding the closure 

On April 1 this year, the existing channels Disney Channel and Disney Junior will merge, forming a new Disney Channel. The new Disney Channel is described as a flagship channel for all ages, and will, among other things, offer a special Disney Junior block on mornings and weekends.

Series to look forward to on the channel include
"Spidey and his Amazing Friends," "Star Wars: The Adventures of Young Jedi" and "Ariel." 

Hans van Rijn, who is the country manager and senior vice president of The Walt Disney Company Nordic & Baltic, comments on the merger: "We are proud and happy to be able to present the strongest tableau ever during the successful 20 years that the Disney Channel has been in existence in the north. The merger with Disney Junior gives us the opportunity to create an additional fully-fed Disney Channel with the absolute most popular and beloved content for young fans of all ages based on solid viewership analytics and engagement data.”

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