Recap To Last Month: Disney Junior Trademark To Be Shortened To DJr

Last month, it was revealed through United States Patent And Trademark Office (USPTO) that Disney had filed a new trademark for Disney Junior known simply as DJr. This would be brand's first official rebrand following its inception back in 2011 in place of Playhouse Disney.

For several years, companies had been simplifying their logos and now they look to expand this to a younger demographic. For starters, there's CBeebies and PBS Kids whose current logos had been aligned to match of existing brands operated by BBC Studios and PBS.

Disney Junior's first logo is currently being used across several platforms with some minor modifications in other countries. Now this one seems bland and lifeless but this is only what's currently seen on paper and may not be the future of the whole brand.

If anything the font and styling used on Junior (Jr) implies that they could some playful aspects. Now with Disney Junior (soon to be DJr) is getting a complete makeover one has to wonder whether some of these aspects could spread to their other channels.

I mean the idea wouldn't seem far fetched, Disney Channel could simply be the "D" while Disney XD is DXD. But then again, the current logo for Disney XD had been simplified from the start while Disney Channel has more of that in Europe than the main market so it's either way.

Interesting to note, DreamWorks Channel and the block DreamWorks Junior have the same initials as Disney Channel and Disney Junior - DC/D and DJR.

Below is an ident to the upcoming rebrand:

Related Posts