Crunchyroll is an anime based streaming platform operated as part of a joint venture between Sony Pictures Television and Aniplex. Founded in 1994 as FUNimation, it is known for anime, films and TV series including Dragonball, My Hero Academia and Attack On Titan.
Last year, Crunchyroll through one of their partners Sony Pictures Television expanded the streamer outside of its comfort zone with a 24 hour channel in Latin America. As some readers are aware, Crunchyroll is looking to duplicate this in key markets.
Although, they haven't specified which region would get access to the 24 hour service. It's likely that they're going to look into regions where they have no local presence whatsoever and others that do have some streaming presence but still recieve plenty of linear consumption.
The introduction of Crunchyroll Channel would come 13 years after Animax had exited Africa for also defunct brand Sony Max on DStv and other parts of the world. Since then, it has only been SABC 2, Toonami and Cartoon Network to ramp up a similar offering in Africa but not full-time.
The only problem pertaining to them is that the latter doesn't offer the full line-up of content. Take for instance Cartoon Network, it's current demographic only caters to shows like Pokémon followed by Toonami and SABC 2 whose slate has been repetitive in the last year.
As for Crunchyroll, I believe they're just looking to expand out of streaming and reach new audiences. It would prove to be very beneficial especially in regions which the brand lacks any type of local presence.
Similar to Disney+ and Britbox, even Crunchyroll has no presence in some of Europe and Africa. In some of these areas, there was an alternative offering Animax which too was managed by Sony battled a tough economic climate and struggled to sustain themselves in the regions.
If Crunchyroll were to debut in Africa it would help free up the responsibility from Cartoon Network and SABC 2 as they can prioritise on their other content. It would also serve as a replacement to the defunct Animax brand in Africa that is if DStv opts to carry the channel.
Other platforms in the market that could as well acquire Crunchyroll Channel include Openview Ultra, StarTimes, Azam TV, Canal+ and Zuku TV.
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