French commercial broadcaster TF1 is to expand its newly launched streaming service into parts of Europe and Africa.
TF1+ went live on January 8 with 15,000 hours of available content, including 200 feature films, 200 TV movies and 200 box sets, featuring such iconic French series HPI and Sam, plus daily soaps and imported series.
An initial rollout will begin in June, when TF1+ will be extended into neighbouring Belgium and Luxembourg before expanding into French-speaking Africa in the next 18 months. Other territories, including Canada, are also on the roadmap.
In an interview with Bloomberg, Chief Executive Officer Rodolphe Belmer said he plans to push into as many French speaking markets as possible to grow its base and attract advertisers.
“We do not look to compensate a decline of linear TV, we want to capture a bigger market share of digital ads,” he said, adding that online ads can command higher prices because they’re targeted directly at consumers.
Online ads, which command higher prices because they’re easier to target to particular customers, can command about three times the price per thousand people reached, he said.
With a target advertising revenue of €15 per thousand people, TF1+ would be priced between YouTube at the lower end and Disney+ and Netflix at the top. “We want to tap the core of the market, and make a difference with bigger volume,” Belmer said.
Rather than create Originals for the platform, TF1 will instead rely on its existing library.
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