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Saturday, March 23, 2024

ROK's Future In Doubt As Canal+ Seeks To Buy Parent Company Of Africa Magic

During the month, it was reported that Canal+ had increased its offer to takeover DStv by 19% with a sum of R35,9 billion. This comes after their initial offering of R32 billion was rejected with the Takeover Regulation Panel (TRP) ordering them to propose a new deal.

As some readers are aware, Canal+ owns various properties in parts of Europe and Africa. Some of which clash with MultiChoice's current offering and should Canal+ succeed in their takeover of the pay-tv company various changes could await the content. 

In this instance, Canal+ owns Nigerian film company ROK Studios who manage the ROK channels currently viewed on DStv. The company was founded by Mary Remmy Njoku in 2013 before folding under the Canal+ company by 2019.

For several decades, MultiChoice has operated Africa Magic which serves as a rival offering to ROK Studios with its own lineup of original content. Should the acquisition move forward these two could merge into one entity since they'll be managed by one entity. 

Another would be a potential sale of ROK Studios as a means to keep Africa Magic intact for the foreseeable future. These brands have a lot of history and consumers aren't open to the reality of their assets being merged. 

One thing that comes to mind as a means to keep both brands intact is a restructuring to their demographic. ROK Studios could transition into a youth oriented brand as seen with the likes of 1Magic while Africa Magic caters to millennials and other audiences. 

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