Cartoonito is a preschool channel operated by Warner Bros. Discovery that offers fun, engaging and imaginative content. It is home to preschool shows like Silly Sunday and Moley alongside family favorites such as Zig and Sharko and Mr. Bean.
For several months, Cartoonito has been airing some of these shows particularly from Boomerang in a 2 hour timeslot on weeknights. Cartoon Network on the other would resume regular viewing and air their shows under the duration of an hour.
In enquiry to Warner Bros. Discovery about Cartoonito's night time offering. It was stated that the viewership within these hours of 20:00 to 00:00 are rather low so primetime is phased out for repeats or catchup episodes toward primetime.
As stated from their response
The decision to air these series for two hours during the night is part of Cartoonito Africa’s strategy to provide a convenient opportunity for viewers to catch up on their favourite shows. During the night, when the regular audience engagement is lower, we often feature series marathons. This approach allows us to cater to those who may have missed their preferred episodes during the day.
The intention is to create a seamless experience for our audience, ensuring they can enjoy a continuous stream of content, especially if they've missed specific episodes. This practice is not exclusive to "Grizzy And The Lemmings" and "Mr. Bean" but extends to other series as well, providing a variety of options for viewers throughout the night.
Taking this to account, is it possible that Cartoon Network has more the viewers than Cartoonito - yes. It is the most watched kids station in South Africa and overall one of the top 10 channels watched by kids and adults with Cartoonito leaning in the kids sector.
Although, it still remains very much a mystery how many viewers are tuning to Cartoon Network and Cartoonito in these hours. If Cartoon Network has more variety in these hours with the roles switched over to Cartoonito on weekday mornings.
No comments:
Post a Comment