CNN CEO Mark Thompson has been testing ways to get consumers to pay for a subscription to the company’s digital products. Making the site’s heavy users already signed up for an account could make moving them to a paid service easier.
The idea is not new; many news sites have been doing this. Political and The Guardian have both added similar registration walls. Other news sites have for a long time been behind a paywall not only forcing you to create an account but also pay to read most of their content.
Websites are facing some of the same issues TV companies are. Weak ad sales have driven down the amount of money people are paying when it comes to cable networks. The lower payouts for ads have also impacted websites, like CNN, leaving them to try and find ways to replace the lost revenue.
Sources: Axios, Cordcutter News
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