Why eMedia Investments Hasn't Made Any Of Its Content On eVOD Accessible On Openview In Recent Months?

eVOD is a South African based streaming service operated by eMedia Investments that offers a mixture of locally produced and international content. It also serves as a competitor to existing streamers such as Netflix, Amazon Prime Video and Showmax.

As some readers are aware, eMedia Investments was planning to invest at least 100 million yearly on local productions for eVOD. Not only that, content viewed on the streamer was said to also be accessible to Openview consumers overtime.

This was usually between a period of 6 months to a year but as some viewers had noticed this had gone on for a much longer duration.

eVOD has been introducing productions like Mother Of All, Splintered Pieces and Net 20 Minute (dubbed program). Instead of these shows being allocated on e.tv or any of eMedia's other channels, they have an alternative lineup put in place.

If we had to guess, eMedia Investments is probably trying to lure consumers to eVOD and rushing their releases on Openview reduces that possibility. Openview is a freemium service and some content in question on eVOD form part of the pay tier.

Another reason could be that eMedia Investments is trying to give eVOD some value and don't want consumers to view it as repeats platform for select content on Openview. But an additional broadcaster as seen with MultiChoice's M-Net and Showmax. 

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