Known to be a male dominant field, SuperSport expanded this lineup with Here For Her campaign targeted at females. This would followup to the introduction of youth sports with the rollout of SuperSport Schools after acquiring School Sports Live.
Not long ago, it was revealed that Canal+ had got the greenlight to acquire remaining shares within MultiChoice. There's been various questions clinging around to the fate of some content.
Acquisitions are known to have their setbacks especially with mass layoffs, content cuts and possible mergers. As Canal+ intends to merge MultiChoice with their operations and these changes consumers anticipate would take sometime to be implemented.
With the decline in linear consumption, companies have been very cautious with the daily running of a TV channel. Changing some minor aspects like the color of a light bulb to rearranging the order of library books would need careful assessment.
Canal+ has acquired several assets in an attempt to expand their operations and this had led to channels getting the company name. This had led to some to wonder if the same aspirations could await SuperSport and whether this would impact consumers.
Content wise that could remain intact but most rebrands are anticipated to often lead to something else. We've got to see that with 1Max (formerly 1Magic), this had led to an increase in local productivity and distribution in third party content.
Instead of the entire set of SuperSport being identified under Canal+ Sport we presume these changes could have a smaller effect. If anything, the existing offering SuperSport Blitz and Premier League would be referred to as Blitz+ and Premier League+.
Plus (+) is a signature trademark for the French broadcaster from what we've seen in Poland and France. If anything, instead of SuperSport being phased perhaps an merger with + trademark to form SuperSport+.
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