Development Alert: MTV 80s And MTV Hits UK Have Been Merged With The EMEA Feeds

With Skydance currently undergoing a potential takeover of Paramount after receiving approval from Shari Redstone. The merged seeks reduce costs which amount to $2 billion dollars which may include retrenchment, possible sale of assets and as seen with Paramount+ content cuts.

In the UK, it had revealed by a viewer that MTV Hits and MTV 80s are both receiving the same frequencies as those seen in other parts of Europe (EMEA). For those who aren't familiar with these brands, MultiChoice once carried the pop centered MTV Hits before replacing it with jazz infused Qwest TV.

Canal+ who similar to Skydance are looking to also gobble up an existing company or in this case MultiChoice also distributes MTV Hits for consumers in Ethopia and alongside MultiChoice offer MTV, Nickelodeon and Nick Jr. 

Prior to these takeovers, Paramount was doing a lot of budget cuts take for instance the main MTV channel which had been unified across Europe. These endeavors had also reached kids brands Nickelodeon and Nick Jr. with MTV Base, BET and Nicktoons being exempted.

The UK has seen more cord cutting in recent months while Paramount only phased the localized versions of MTV's music offering. Channel 4 that serves as a local broadcaster in that market went as far as closing stations KISS, Magic, The Box and 4Music as low revenue was being generated. 

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