"SpinCo": Comcast Unveils Spun Off Company Home To Brands Like MSNBC And E!

The company announced a plan Wednesday that will offload the bulk of NBCUniversal‘s financially challenged cable portfolio — excluding Bravo — into a new entity owned by Comcast shareholders. The thinking is the new company will be positioned to acquire other media and digital properties, to gain greater scale in an increasingly streaming-focused landscape. Alternatively, the separation of the NBCU cable group would make it easier to sell the business.

The spin-off company will house MSNBC, CNBC, USA Network, Oxygen, E!, Syfy and Golf Channel. In addition, the company will include digital assets including Fandango and Rotten Tomatoes, online golf-course booking service GolfNow and youth-sports platform SportsEngine. Comcast said it is structured as a tax-free spin-off.

The new NBCU cable TV company — currently dubbed “SpinCo” — will be led by CEO Mark Lazarus, who has served as chairman of NBCUniversal Media Group since July 2023, overseeing the company’s TV and streaming operations.

“When you look at our assets, talented management team and balance sheet strength, we are able to set these businesses up for future growth,” Comcast chairman and CEO Brian Roberts said in a statement. “With significant financial resources from day one, SpinCo will be ideally positioned for success and highly attractive to investors, content creators, distributors and potential partners.”

Comcast stock was up about 2% in premarket trading, to over $43/share, off its 52-week high of $47.11.

Post-spin, NBCUniversal will comprise the NBC broadcast network and stations, the Peacock streaming service, Bravo (the reality TV powerhouse seen as a key to Peacock’s success), NBC News Group, NBC Sports, Telemundo, the Universal theme parks and resorts, and NBCU’s film and television studios. The “new” NBCU will be led by Matt Strauss, who will become chairman of NBCUniversal Media Group overseeing Peacock, NBC Sports, ad sales, distribution, research and affiliate relations; and longtime content executive Donna Langley, who is assuming the role of chairman of NBCUniversal Entertainment & Studios, expanding her purview to include full oversight of all entertainment programming and marketing across Peacock, Bravo and NBC (including primetime and late night).

the role of CFO and chief operating officer.

Lazarus commented: “As a standalone company with these outstanding assets, we will be better positioned to serve our audiences and drive shareholder returns in this incredibly dynamic media environment across news, sports and entertainment. We see a real opportunity to invest and build additional scale, and I’m excited about the growth opportunities this transition will unlock.”

The article was originally published by Variety 

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