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Thursday, November 21, 2024

DreamWorks, Telemundo, CNBC, MSNBC, Universal TV And Studio Universal May Have To Undergo A Name Change Under Comcast's Spun Off Company

As some readers are aware, NBCUniversal similar to Disney is looking to reducing its linear portfolio in the coming years with NBC, Telemundo and Bravo being what's left of the company alongside Peacock. As E!, CNBC, MSNBC and Universal TV are all being spun off under a separate company which will be financed by few shareholders at Comcast.

MultiChoice currently supplies channels like Universal TV, E!, Telemundo, Studio Universal, DreamWorks, CNBC and MSNBC from NBCUniversal. With this separation, these channels will look unrecognizable in the coming years not only by what it chooses to air but also by name.

Comcast plans to retain the studios used to produce the content viewed by these channels and if we're reading between the lines E! won't own The Real Housewives as much as DreamWorks won't own Shrek. Yes, it's likely that when this spinoff occurs they'll try to retain as much of their former selfs but overtime it will change.

Considering these aren't members of Comcast, what is likely to transpire now is that the latter will have to undergo a name change or close altogether. This is what happened when Disney acquired FOX it had to remove the FOX trademark from various properties while it's linear channels either closed or rebranded to FX/Star.

It will be interesting to see what identity these channels take up once this whole ordeal unfolds by 2025 as Comcast holds the NBC, Telemundo and Universal trademarks. What I imagine them doing particularly with Telemundo is dissolving the brand as SpinCo doesn't own the content and is likely to prioritize on their "more broader channels".

DreamWorks, another TV channel like Telemundo is the broader channel and SpinCo could try to capitalise on its success. NBCUniversal has always been a local when it comes to its linear portfolio, internationally this was also spearheaded by what is known as SpinCo but this time it has do it without these studios in its pocket.

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