Could Warner Bros. Discovery Be Moving Various Content From Cartoonito To Cartoon Network In Africa?

In March 2023, it was announced that Boomerang would be rebranding to Cartoonito as part of an alignment strategy. At the time, it was stated that all of Boomerang's shows would be retained once the channel switches to Cartoonito this included shows like Mr. Bean and Looney Tunes Cartoons.

Cartoonito is a preschool brand operated by Warner Bros. Discovery that offers fun and entertaining content for kids and their families. This was this structure the company opted to market in some parts of Europe while others tried to align it with Disney Jr. and Nick Jr.

But alas, Mr. Magoo was announced as a new series for Cartoon Network although being made available to Cartoonito when it was still Boomerang. It could imply one of two scenarios first Warner Bros. Discovery blantly lied another could be that their removals part of the long term goals.

This is what happened to Cartoonito in Latin America when it replaced Boomerang so why would Africa be immune to these changes. Warner Bros. Discovery had a goal and that was to get Boomerang viewers to latch onto Cartoonito to avoid further alienation.

Warner Bros. Discovery in Africa had stated the decision to transform Boomerang into Cartoonito was part of an "alignment strategy". The reality is in most markets Cartoonito is basically another Nick Jr. or Cbeebies with gaps in-between for other content.

Cartoon Network has been getting various content Warner Bros. Discovery marketed for Boomerang like Tiny Toons Looniversity and soon Scooby-Doo And Guess Who?. Even Scooby-Doo Mystery Incorporated that went to Boomerang after its run has resurfaced on the network.

What happened to Cartoonito retaining all of Boomerang's IPs are these set to become an afterthought?

Cartoon Network will be airing Space Jam: A New Legacy in December and it wouldn't surprise me if it led to the addition of Looney Tunes Cartoons. Some consumers had stated that these shows were too mature for a preschool brand and Warner Bros. Discovery let this subside for almost two years.

They led some people to believe that Cartoonito was Boomerang's equivalent within Africa yet you have all this content on Cartoon Network. In the UK, most of this content including Tiny Toons Looniversity is being distributed on Boomerang.

On the upside, I don't think most consumers would have noticed or cared as much if these shows were to suddenly disappear from Cartoonito. They have prioritised on other shows like Zig & Sharko, Batwheels and Cocomelon it could've been a lot worser had this been done two years earlier. 

If anything this change does add more confusion and mystery, Boomerang had prioritized on reruns for their own shows. Seeing as it's no longer Boomerang how much of that would be distributed on Cartoonito because so far it seems like the stars could be aligning with Cartoon Network.