Has Cartoonito Become Irrelevant To DStv?

Cartoonito is a preschool channel operated by Warner Bros. Discovery offering fun, engaging and comedic content. It is home to shows like Tom And Jerry and Batwheels alongside third party shows from Grizzy And The Lemmings and Cocomelon.

It was to meant to serve as some successor to Boomerang and since it's inception there's been a lot of mixed feelings about the brand. 

Boomerang was basically the Comedy Central of children's television with various content from Looney Tunes, Tom And Jerry and Scooby-Doo. All this was kind of trimmed down with Cartoonito in favour of more age appropriate shows.

The thing is preschool was never really the problem or at least not entirely. For DStv consumers there was plenty of this on JimJam, Cbeebies and Nick Jr. there was no need for another preschool channel.

Boomerang was preschool inclusive and the existing offering on the channel gave this content some elevation. But too much of it led to Cartoonito's rapid decline in popularity as older audiences felt alienated by the increased age appropriate shows.

In recent months, Warner Bros. Discovery had moved several shows from the brand to Cartoon Network including Looney Tunes Cartoons and Scooby-Doo And Guess Who?. By doing that, consumers would just further distance themselves from the brand.