As it is understood, MultiChoice has lost almost 3 million DStv subscribers in the last two years and this is the reason Canal+ is backing out from further price increases. The focus has shifted on returning the company back to its 2023 projections.
Post the takeover, MultiChoice reportedly had 23.5 million 90 day active subscribers and this dropped further by 11% to 18.5 million. In South Africa, the DStv Premium base (including Compact+) saw a drop of 96,000 subscribers.
Since last year, MultiChoice had been exploring the possibility of unbundling SuperSport from the current DStv offering to make the costs flexible. This isn't the first time such experiment occurred and it's not known why they hadn't pursued it earlier on.
In France, Canal+ already offers the Canal+ Sport bouquet which includes sports from rival brands like DAZN and Eurosport. There's even a base package with select sports like UEFA Champions League, Formula 1 and Moto GP.
It is currently priced at €34.99 (R671, 89).
Of course, it's Canal+ Afrique's operations uses the same model as DStv which is why there's a lot of skepticism about a SuperSport only package. Canal+ CEO had dismissed the idea stating that "everyone who has tried this has failed".
If such exists, it's going to be almost as pricey as your current DStv Premium bouquet. It's less likely they're going to make it cheaper as the current DStv structure helps subsidies the costs.
This new structure MultiChoice has been testing out for DStv will only benefit the non sports fanatics on lower tiered packages.
DStv Premium has been in decline for 10 years so it's a safe bet that MultiChoice will gradually use this offering to phase out that market. The plan for this offering was to have 3 sports package one for football with other sports on another package.
There's plenty of Premium subscribers that don't watch football and MultiChoice would give them the option to exclude it from their offering. They'll be times where you don't feel like watching SuperSport and MultiChoice would make that possible too.
In the end, you as a Premium client can continue catching shows like Landman and Doc on M-Net while watching One Piece on Netflix. You can do all this for under R700 and still have R300 to yourself.
No comments:
Post a Comment