“Moonbug Kids” Linear Channel Rebrands And Changes Name To “Moonbug” As It Aims To Expand Global Access To Popular Kids’ Content

Moonbug Entertainment, a subsidiary of Candle Media, today announced a new refreshed look of the company's 24/7 linear channel, “Moonbug KIDS”, and a new name, “Moonbug”, in line with its wider corporate rebrand. The new “Moonbug” channel identity aims to convey the same energy and fun as its colourful shows and characters.

While streaming and content on demand continue to gain popularity, linear channels are still relevant and, in 2022, Moonbug saw a big expansion of its linear channel, reaching 75+ countries across the globe. Moonbug has provided dedicated feeds to leading partners across EMEA and APAC including O2, Multichoice/DStv, OSN, Turktelekom/Tivibu, Cignal, Astro, Turkcell/TV+, Telekom Malaysia/Unify TV, Telekom Indonesia/Indihome and more.

“We want to give every family the opportunity to enjoy our shows on their preferred and go-to platforms, whether it is on the go or at home on an ad-free linear channel,” said Moonbug’s Managing Director EMEA and APAC, Nicolas Eglau. “Especially with a preschool audience, linear channels can be a huge help for young families trying to establish healthy routines. Whether it is bedtime, mealtimes or brush your teeth moments, our programming finds the suitable content to mirror families' daily life.”

“Linear TV remains extremely relevant across many territories, where viewers favour ad-free content and a curated experience. It is also particularly relevant in markets where streaming penetration is not as extended and there is a big demand for linear services,” adds Dilek Doyran, Moonbug Director, Distribution & Content Partnerships in EMEA.

Moonbug is known for being a trusted brand for families around the world, and for delivering great entertainment for young kids. By listening to its audience and incorporating feedback from parents, Moonbug’s linear channels are designed to support families and their routines.

This rebrand further contributes towards moving everything under a cohesive Moonbug umbrella, elevating its brand positioning and encouraging industry and consumer recognition as the company behind some of the most beloved shows in kids’ entertainment.

New Channel Alert: Candle Entertainment-Owned Moonbug Entertainment Has Unveiled Its New Preschool Comedy Channel Minibods

Minibods debuted on YouTube April 15 aimed at young kids and families. The channel is a non-dialogue, slapstick comedy series which follows the adventures of six furry friends who bring the silly to every situation and overcome life’s hurdles in unconventional ways.

The kids entertainment company is also behind the three-time Emmy-nominated Oddbods, which has garnered nearly 30 million YouTube subscribers across its various dedicated channels.

Minibods features five beloved characters from Oddbods – Bubbles, Jeff, Newt, Pogo, and Fuse – along with new addition Lulu. Each episode is told from the perspective of one of the six Minibods as they go through adventures and face kid-relatable obstacles, such as learning how to ride a bicycle and baking. Episode learnings are focused on the social-emotional development of pre-schoolers through ‘accidental learning,’ which teaches children by naturally modelling positive behaviours.

In March Moonbug teamed up with telco O2 to launch Moonbug Kids Channel in the Czech Republic. Its launch in the Czech Republic marked the latest foray into linear pay TV by Moonbug following an initial rollout with MultiChoice in South Africa last year.

Commenting on the launch, Moonbug CEO René Rechtman said: “At Moonbug, we strive to bring together humour, entertainment, and learning as we create characters, stories and worlds that captivate and resonate with kids across the globe. We are excited to expand on the world of Oddbods with the new fantastical world of Minibods and reach audiences with the same imaginative universe and new loveable characters.”

The first episode is live on the YouTube channel. The series will feature 39 seven-minute episodes with one new episode being released weekly every Saturday.