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Friday, December 31, 2021

ViacomCBS International End Transmission For Paramount Network In The UK, Could More Markets Follow?

4 years ago, ViacomCBS introduced Paramount Network as a premium, general entertainment channel carrying "bold original scripted and non-scripted series" like Heathers, Yellowstone, First Wives Club, Lip Sync Battle, Ink Master and Bar Rescue.

At the time, Paramount Network president of development Keith Cox said that Paramount Network is going to be famous for big bold originals. We want to make linear TV urgent again." Now the brand is set to be replaced by 5Action in the UK.

Paramount+ launch in the market could have some involvement as both brands are similar to some extent and ViacomCBS may not want to see that for any of their stations going forward.

NBCUniversal International has its own streaming service Peacock and the offering varies immensely with their linear stations and it seems like ViacomCBS is working toward that for the time being.

Comedy Central is currently described as the animation brand for adults while their linear stations continue with live sitcoms.

Although, Paramount Network may not be available in South Africa or the rest of Africa and ViacomCBS doesn't plan to pull a Disney under our heads. There has however been some minor adjustments within their portfolio.

MTV Europe division became MTV Global and even kids division Nickelodeon went through the same phase. Even though, there's no terminations set in site for these brands that doesn't exclude any possibility of a reduction or as they put it streamlining.

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Read Also:
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- Boomerang likely the first channel to stop airing on DStv
- FX returns to South Africa in 2022
- National Geographic Kids launches next year
- tvN expand their offering without DStv
- BVN returns to Africa
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January on Nickelodeon, Nicktoons and Nick Jr.
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January on Da Vinci Kids
Kartoon Channel and Moonbug Kids reach new heights, could DStv or StarSat perhaps get it?

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