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Baboon Animation once again join forces with African Animation Network
Baboon Animation partners with African Animation Network on new outfit
US-based Baboon Animation has partnered with the African Animation Network (AAN) on a new unit to work with creators in Africa.
Baboon Animation Africa has launched in partnership with AAN to help foster a “socially responsible animation industry” in Africa, the two organisations said.
The move comes after the two were commissioned by WarnerMedia-owned Cartoon Network Africa to produce superhero series Garbage Boy & Trash Can (10×2’30”) with the show’s creator Ridwan Moshood earlier this year.
Mike de Seve, president of Baboon Animation, said the aim of Baboon Animation Africa is to develop talent and shows in an “equitable and responsible way that keeps creators in the driver’s seat.”
Among the six initiatives the two are set to launch in the next six months as Africa’s animation industry continues to grow are The Great Big African Animation Pitch, slated for early 2022 and focusing on under-represented creators.
Nigerian animator Moshood, creator of Garbage Boy & Trash Can, was identified by Baboon as part of a pan-African talent development partnership with AAN’s Nick Wilson and the Annecy International Animation Festival/MIFA.
“We are building on the success of our new WarnerMedia show, Garbage Boy & Trash Can. Real ownership by African creators is our goal and we have the relationships to do it. AAN pioneered this approach through their social impact goals and together we are expanding,” said de Seve.
“Baboon is a perfect creative partner for this enterprise,” said AAN founder and head of projects and content Wilson, who
developed and produced the continent’s first half-hour adult animated comedy in 2015.
AAN, which links various animation professionals and national associations across Africa, unveiled plans for a linear channel to the media earlier this year.
“We have relationships with the biggest comedy stars and animation talent in Africa. The word is out that we are the go-to people if you have a show. We are the first ones producing African shows in Africa for a global media company,” added Wilson.
Cartoon Network is jolly this festive season
With the festive season upon us, kids from around the world will be putting on their festive attire, grooving to some jingles and decorating the tree with some Christmas ornaments.
As part of the festive season, Cartoon Network will be bringing back classics such as Dexter's Laboratory, Codename: KND, Courage The Cowardly Dog, Chowder, Ed Edd'n Eddy, and the original Ben 10 and Powerpuff Girls series.
This format was a thing globally until the mid 2010s where it was retired. Time progresses and viewers eventually outgrow a channel's demographic so if you had to look at it brands need to adapt in order to survive.
Aside from the classics, Cartoon Network entered the preschool space with Cartoonito on top of expanding their slate for family and girls in 2021.
Boomerang just doesn't click
Since the pandemic, Boomerang has going through a rough patch. If I had to recall, last year was the first time the brand didn't have any original programming and it took the same amount of time to realise the root of it all was Cartoonito.
Internationally, the channel seems to be on autopilot as some regions such as Latin America folded it under Cartoonito while EMEA and various markets duplicate content on Cartoon Network, grow the preschool lineup on Boomerang or follow Latin America in the Boomerang purge.
The channel seems to be getting somewhere this festive season as a portion of the schedule is thematic with the rest being the same old same old.
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