In 2021, Lifetime ceased operation in the UK as A+E Networks signed a distribution agreement with Discovery Inc's streaming service, Discovery+. A year prior to that the channel unveiled a new look.
According to Press Poland (Pl), A+E Networks UK has decided to pull Lifetime out of life support in that region and viewers have until the end of May to enjoy their last moments with the channel.
Founded in 1995, A+E Networks UK offers 20 channels in 60 million households globally including British Islands, Scandinavia, Benelux, Middle-Eastern Europe, Africa and the Nearby East.
Lifetime has been active in the market since 2013 with Africa following a year prior offering a range of female based content such as Dance Moms, Storage Wars and Married At First Sight.
In 2019, A+E Networks held a showcase for which MultiChoice them not to as their contract was up for renewal and that only led to a carriage dispute which was later resolved at the expense of one of their brands.
Now it seems like another channel could be out for the count as its slowly begun to decline in Europe. At the moment, Crime+Investigation is the only reason Lifetime remains relevant to Africa.
For several months, A+E Networks hasn't provided any info regarding new content for Lifetime aside from the fact that the channel hasn't aligned their design with the United States for literally 2 years.
MultiChoice's Showcase was the first time in many months we've gotten any news on the channel. The info provided by them hadn't always been consistent with what's seen on screen but I hope that changes should it remain in the market.
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