According to Kidscreen and Canal+, Cartoonito could be launching as a linear channel within the EMEA region to replace Boomerang. As viewers await on more info, here's an update about Cartoonito from the rest of the world.
Cartoonito launched in Latin America from December 2021 ahead of its reported early 2022 release. It currently occupies the space once reserved by Boomerang and runs a programming block on Cartoon Network.
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In the UK, the brand is expected to get a makeover next month leaving the other Italian counterpart behind. On the basis of programming, Italy planned this ahead of time even before launching in the United States.
Also the UK: the programming remains the same for the time being and will be the first region not to adapt to the format being duplicated in other markets.
In most parts of Europe, the brand is expected to launch as a programming block on Boomerang so this might prove Kidscreen and Canal+ theory about the channel in EMEA wrong or WarnerMedia is trying to phase out Boomerang and this block is their way of doing it.
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Some parts of Africa are expected to get Cartoonito much earlier than the rest of Africa namely Angola and Mozambique as their Boomerang is located in Portugal which is also considered a European division.
Asia is expected to launch the brand in March on Cartoon Network which is likely where EMEA is sitting at with these many Cartoonitos coming the following month. Compared to other Boomerangs, EMEAs has lot of preschool so it only seems logical for the channel to fold under Cartoonito.
At this point, I wouldn't be surprised if they copied other European markets cause going full force does seem a bit risky even though the two brands aren't far apart with programming. Expect to see programs move from Boomerang to Cartoonito.
Another interesting fact: Cartoon Network in most markets have a preschool block so EMEA will likely do the same as Boomerang had been considered a premium tier amongst certain pay-tv platforms (e.g. DStv).
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