In an interview at the TV Kids Summer Festival, Amy Friedman the head of kids and family programming at Warner Bros. highlighted the successful impact of Cartoonito block which saw 15 titles blaze the lineup with more titles like Bugs Bunny Builders, Batwheels and Tom And Jerry Time being added in future.
Despite the outcome of Cartoonito, Warner Bros. Discovery is still creating competition amongst their brands as Boomerang loads its second preschool series for the year, Cocomelon which was picked up particularly for Cartoonito.
Cocomelon engages families with entertaining and educational content that makes universally-relatable preschool moments fun! All along with music and song for families to watch together.
Since its launch in 2018, it became the most viewed channel in the United States and second globally accumulating 135 million subscribers on YouTube with 129.5 million viewers on YouTube. Aside from YouTube, the content is viewable on several streaming platforms including Netflix, Hulu and Roku.
Cocomelon is expected to launch on Boomerang outside of Cartoonito by July which coincides with the recent launch of Legends Of Spark which is also preschool.
Taking that into account, is it possible that Warner is slowly phasing out Boomerang for Cartoonito by making the necessary changes to the lineup and with Boomerang being part preschool worked to their advantage.
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