Since 2019, VIU an Asian based streaming service has been operating in South Africa and at the time not much was known about the platform as they basked on the existing free-to-air offering from the SABC and e.tv through a contractual agreement.
The platform featured a variety of Indian, Asian and Korean content which by the way match the existing offering on StarSat and Openview deeming it a useful alternative to fans of the content.
Last year, eMedia Investments and VIU got into a legal brawl as eMedia accused the brand of pirating exclusive shows Scandal, Imbewu and Rhythm City to Philosopher which houses several local dramas like Uzalo, Generations and 7de Laan.
From court's ruling:
"The ineluctable conclusion is that e.tv engineered a contrived cancellation of Vuclip's licensing agreements to gain access to exclusive content, which was exclusively licensed to Vuclip, but which e.tv wished to broadcast on its own platform," the court documents state.
Since the ruling Scandal and Imbewu are no longer available on eVOD and remain exclusive to VIU as Rhythm City was cancelled at the time.
With VIU's contract being valid for another 2 years, the brand may want to look at alternatives or try to build as much relevancy to the market by the means of original content and there's several local studios some of which small which VIU could perhaps funnel their content.
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