Leading into the season six premiere of Adult Swim’s Rick and Morty, fans around the world are invited to participate in an immersive adventure that brings to life the two-time Emmy® Award-winning animated hit comedy series. #WORMAGEDDON is a global ‘living episode’ and treasure hunt that features 14 unique and immersive scenes that bridge the events from the season five finale episode with the recently announced season six premiere.
The first activation was unveiled on Saturday, 20 August, in Mexico City, with a global treasure hunt to find more #WORMAGEDDON scenes kicking off today. Reaching every continent except Antarctica, spectacular new custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the season six global premiere of Rick and Morty starting on Sunday, 4 September at 11:00 p.m. ET/PT on Adult Swim.
Facing a threat of complete global destruction, the heroes and anti-heroes of Rick and Morty will team up against #WORMAGEDDON. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet.
Featuring 14 custom scenes that showcase the worm’s destructive path and featuring fan-favourite Rick and Morty characters, starting on Monday, 22 August, fans are invited to join the hunt and unlock clues to discover the nine hidden locations in countries around the world. The first fan to find each hidden location in person will be rewarded on the spot with a life-size golden ‘Rick’ head. Fans can get details and rules on how to participate in the global treasure hunt here.
Today marks the debut of the first custom scene in Casa de Cultura Jesús Reyes Heroles, Coyoacán in Mexico City. This massive build stands 13 feet tall, 12 feet wide, and 14 feet long and depicts Rick and Morty characters, Beth Smith and Supernova, in the fight of their lives to save Earth.
“To celebrate the new season, we are inviting fans around the globe to take part in an immersive experience that allows them to go on a real-life Rick and Morty adventure,” said Tricia Melton, Chief Marketing Officer for Warner Bros. Discovery Kids, Young Adults and Classics group. “Our world is being invaded by alien space worms so menacing that #WORMAGEDDON has been declared on nearly every continent. The first fan to find the hidden battle scenes around the world will nab a golden Rick head, clearly one of the most collectable items in the universe.”
To set the stage for this new adventure, Adult Swim debuted a series of custom animated shorts about the origins of this dangerous alien invasion. Beginning with A Citadel Secret revealed at the Rick and Morty panel at the Adult Swim Festival Block Party on 6 August, followed by A Journey to Earth released on August 17, Saturday marked the debut of Threat Level: Wormageddon in which Rick is alerted about #WORMAGEDDON and enlists others to join him in the battle against the massive alien monster.
Fans can follow along as the beloved characters from Rick and Morty battle to save Earth from #WORMAGEDDON by visiting the show’s official social channels and on RickandMorty.com.
Rick and Morty was the #1 comedy across all US cable in 2017, 2019, and 2021. Since its launch, Rick and Morty has ranked as one of the top series for HBO Max, both domestically and globally. Lifetime to date, Rick and Morty has been viewed over 10B times globally across linear, digital, and streaming platforms.
Details of where Rick and Morty enthusiasts across southern Africa can catch the new season of the Emmy-winning animated comedy series will be announced shortly – watch this space!
Notes:
· #WORMAGEDDON is a global ‘living episode’ and treasure hunt that bridges the events from the season five finale episode to the season six premiere
· Story: Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on planet Earth in the form of a mysterious alien worm that aims to take over. Facing a threat of complete global destruction, the heroes and anti-heroes of Rick and Morty will team up against #WORMAGEDDON.
· #WORMAGEDDON features 14 unique and immersive scenes that showcase the worm’s destructive path and feature Rick and Morty characters.
· Nine locations are hidden in countries around the world, and fans are invited to find them via a social treasure hunt.
· #WORMAGEDDON scenes will reach every continent except Antarctica.
· The first activation was unveiled on Saturday, 20 August, in Casa de Cultura Jesús Reyes Heroles, Coyoacán in Mexico City and features Beth Smith and Supernova fighting the alien worm.
· A global treasure hunt to find more #WORMAGEDDON scenes kicks off today, Monday, 22 August.
· The first fan to discover these ‘hidden’ scenes will receive a life-size golden ‘Rick’ head.
· Adult Swim is debuting a series of custom animated shorts about the origins of this dangerous alien invasion.
· Fans can follow along as the beloved characters from Rick and Morty battle to save Earth from #WORMAGEDDON by visiting the show’s official social channels and on RickandMorty.com.
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